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The Playbook

Compliant Growth Insights.

Policy playbooks and marketing strategy for regulated health & medical brands.

Ad Compliance
How to Advertise GLP-1 & Medical Weight Loss Without Getting Banned

Google and Meta restrict weight loss and prescription advertising heavily. Here's why medical weight loss ad accounts get banned — and the compliance-first playbook that keeps GLP-1 campaigns approved and live.

Jul 1, 2026 8 min read
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Med Spa
Med Spa Marketing: The Full-Funnel Playbook

How med spas actually fill the calendar: Google Business Profile, local SEO, compliant paid social, in-person content, and retention — the complete full-funnel system explained.

Jun 22, 2026 9 min read
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Local SEO
Google Business Profile: The Highest-ROI Real Estate in Local Search

For local practices, the Google map pack converts better than almost anything else in marketing. How to optimize, protect, and rank your Google Business Profile — and avoid the suspensions that take practices offline.

Jun 10, 2026 7 min read
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Ad Compliance
LegitScript Certification: A Step-by-Step Guide for Telehealth & Weight Loss Brands

Google and Meta require LegitScript certification for many telehealth, pharmacy, and weight loss advertisers. What it is, who needs it, what it costs in time and effort, and how to get through the process without stalling your launch.

Jun 3, 2026 7 min read
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Ad Compliance
Google Ads Healthcare Policy, Explained for Clinics

Google's healthcare advertising rules span restricted drug terms, certification requirements, and personalized-ads limits. A plain-English map of what clinics can and can't do in Google Ads.

May 27, 2026 8 min read
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Ad Compliance
Meta's Health & Wellness Ad Restrictions: What Changed and How to Adapt

Meta now classifies health and wellness advertisers and restricts what their pixels can share and optimize against. What the data restrictions mean for clinics and med spas — and the campaign structures that still work.

May 20, 2026 7 min read
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Compliance
HIPAA and Ad Tracking: Running Pixels Without Leaking PHI

Regulators and courts have made ad pixels a compliance issue for healthcare marketers. How tracking technologies leak protected health information, what enforcement has looked like, and how to measure marketing without the risk.

May 13, 2026 8 min read
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Ad Compliance
Advertising Telehealth: The Policy Rulebook Across Google, Meta & Beyond

Telehealth sits at the intersection of every restricted ad category: prescriptions, health claims, and sensitive data. The platform-by-platform rulebook for marketing virtual care compliantly.

May 6, 2026 7 min read
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Ad Compliance
Peptide Advertising: A Platform-by-Platform Policy Guide

Peptides are among the hardest products to advertise anywhere online — unapproved-substance rules, supplement policies, and prescription restrictions all collide. Where peptide marketing is possible and how compliant providers do it.

Apr 29, 2026 7 min read
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Med Spa
Advertising Botox & Fillers: Aesthetics Ad Policy Explained

Botox is a prescription drug, which surprises med spas when their ads get disapproved. The policy rules for advertising injectables and aesthetics — brand names, imagery, offers, and the structures that pass review.

Apr 22, 2026 6 min read
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Ad Compliance
Before/After Photos in Health Ads: What Each Platform Actually Allows

Before/after imagery is the most persuasive asset in aesthetics and weight loss marketing — and the most policed. The real rules on Google, Meta, and beyond, plus compliant formats that keep the persuasive power.

Apr 15, 2026 6 min read
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Paid Media
Reddit Ads for Healthcare Brands: Policy and Playbook

Reddit is the most underused paid channel in healthcare marketing — engaged communities, cheap inventory, and workable policy for compliant providers. The rules, the community dynamics, and the campaign structures that work.

Apr 8, 2026 7 min read
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Ad Compliance
Healthcare Ad Account Suspended? The Reinstatement Playbook

A suspended ad account can zero out a clinic's patient pipeline overnight. Why healthcare accounts get suspended, the appeal process that actually works, and how to rebuild so it doesn't happen again.

Apr 1, 2026 8 min read
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